New York magazine's
“Best Bed” Award.

DESIGN CHALLENGE
Establish The Muse as a unique Hotel Brand that resonates with those who live for the lively arts.

In Manhattan, where commonplace hotels are all too common, J/Brice created The Muse - a hotel with a lively arts identity appealing to show business and network executives, Broadway actors, producers and directors, as well as opera, ballet-, concert- and theatergoers.

THE SOLUTION
The Muse’s unique positioning begins at the front desk where we located and installed a rare photo of Marilyn Monroe, by lensman to the stars, Bert Stern. The ephemeral photo of this show business icon of all icons presides over the lobby - she is the Muse personified.

Unlike other hotels where check-in is an SRO affair, we lowered the front desk to eliminate that unwelcome barrier and invite guests to have seat and begin to experience this unique property.

Owned by Mass Mutual, The Muse is named for the Greek goddesses of creativity, and this 250 room property delivers on its promise to be a special hotel for those who live for or make their living from the arts.