Every property we design is a visual interpretation of your Brand. It is your identity in a nutshell and your promise to your guests.

When it comes to fulfilling that promise, J/Brice exceeds expectations.

Reinforce the BRAND
A unique concept for every property pays off in Brand identity, quest, appeal, profit and our satisfaction.

A hotel is an event
A hotel is a theatrical experience exciting all the senses - heighten it with the smell of fresh flowers and the sound of an indoor waterfall.

Original art for every budget
The Newport Marriott budget allowed for a lobby assemblage of life-size sails, but a modest budget can accommodate originality by using local artists, photographers, even maps.

The lobby is the sales person that never sleeps
The lobby is the heart of the hotel - not a pass-through and it is your personality.

Ban oversized logos behind front desks
Original art, instead, establishes a sense of place, attitude and anticipation.

Better bars mean bigger profits
Overstuffed club chairs look elegant, but isolate guests and they are, well, stuffy.

Quill pens and desk blotters are out
Today’s business traveler demands a desk that works - with high speed Internet access and outlets for cell phones and PDAs.

We are not lighting your space, we are lighting your guests
Variable light from multiple sources envelop patrons in the correct ambiance - from morning coffee to romance.

Bigger, better and bolder baths
Quality fixtures, large surfaces, natural stone, big mirrors, plus elegant cosmetics, towels and bathrobes are a must.

Materials must be market and location appropriate
A resort that appeals to upscale families must withstand children, sand and an 85-percent occupancy rate - far different from a four-star urban property.

Since 1989, Jeff Ornstein has been inspiring the J/Brice Team with his energy, wit, creativity and unwavering principles:

Never rely on cliches or a one-size-fits-all house style.

Never place the designer’s vision above that of the owner’s.

Resonate with the target market build equity in the property and its brand.