DESIGN CHALLENGE
Do the unexpected in Doha, Qatar -- a city that is quickly catching up to Dubai as the trendy international playground and commercial center of the Middle East. 

THE SOLUTION
Says Jeff Ornstein founder and CEO of J/Brice Design International," The Hotel Khalifa’s French chateau motif is counterpoint to  the post-modernist international architectural style sweeping the Middle East. The property's 19th century graciousness distinguishes it immediately as a unique and iconic property. Our interiors reinforce Khalifa's position as the distinctive new destination property in the new Doha.

Once a sleepy way-station in this part of the world, Doha is embarking on an unprecedented building boom that will add 200 new hotel buildings and office towers to the skyline over the coming years.

With a $30 million budget,  the 150-room Khalifa, owned by Sheikh Ahmed Al-Thani, a member of the Qatari Royal Family, will play a vital role in establishing Doha as an international city and will stand out among competing properties such as the Ritz Carleton, Hotel Intercontinental and Sheraton Hotel & Resort.

The Qatar royal family selected J/Brice because of its reputation as an elite firm with the design capability, management acumen and global purchasing resources to succeed in the world market. Under Jeff Ornstein's direction, the interior underscores the Khalifa brand as the hotel that broke with tradition and brought 19th Century elegance to a 21st century Middle East

Located 35 miles into the Arabian Gulf, Qatar, the Thumb of Arabia, attracts beach goers and golfers who play the Doha Golf Club, home of the PGA - Championship Tournament Qatar Masters.